No longer does vodka just pack the calories, now it also packs the protein. That’s right, vodka is trying to be a health supplement. The name of this new alcohol? Devotion Vodka. How would a company go about marketing a health supplement vodka? They hire the kid with ripped abs from Jersey Shore of course.
That’s right “the situation” is now promoting protein in your booze. No longer will households have to hear the whole “Mom where’s the protein?” call from 20 somethings living at home.
Now that call for protein is going out to all those bartenders out there who specialize in “Jager Bombs”. I am sure you want to know just how much protein is in each ounce? It’s suppose to be 2 grams of protein in each shot and “the situation” says it will help reduce hang overs.
Drew Adelman created and developed Devotion Vodka “My own personal mantra has always been if you are going to be bad, you might as well be good,” Adelman says in a statement on his website. “I used to actually take my own protein out with me when I went for a night on the town. Then I realized there were millions of people like me who wanted to adhere to their lifestyle, and also have a good time.”
It’s been reported that”the situation” being paid $400K to promote this new vodka to the muscled masses.