Pokémon Go Craze Sweeping the U.S.

July 14, 2016

Pokémon Go Craze Sweeping the U.S.

It’s only been a few weeks since Pokémon Go was released on the market, but it’s already taking the world by storm. In the process, it’s had a dramatic impact on Nintendo’s (NTDOY) share value, helped police solve crimes, and become more popular than Tinder, according to reports.

Pokémon Go is known as an augmented reality game, in which the principles of the original Pokémon are adapted to the real world. In the original Pokémon—which was played in the 1990s on Nintendo Game Boys—human trainers use their Pokémon monsters to battle each other.

In Pokémon Go, humans use their iOS or Android smartphones in real world locations dictated by the Pokémon Go app. In these real world locations, players use their smartphone cameras to view animated Pokémon characters, then catch those characters by throwing an animated ball. Once the characters are caught they can begin training to go into battle, similar to the original game.

Although it’s only been on the market around a week, the success of Pokémon Go has been a massive boon to Nintendo. According to BBC, Nintendo’s shares have jumped 56 percent since the game was released.

That jump is due to the massive popularity of the game. Digital Vision reports Pokémon Go is already on more Android phones in the U.S. than Tinder is. Further, more than 60 percent of the people who downloaded the app use it daily, making it almost equal to Twitter in daily active users. And daily users tend to use the game for around 43 minutes each day, longer than they use Whatsapp, Instagram, Snapchat or Messenger.

Nintendo initially had some pushback to Pokémon Go, mainly because of concerns about privacy. To play the game, users had to provide the app with permissions to location data, the camera, and other phone programs. This is not necessarily unusual for a game that requires the use of a camera and geolocation features. But users also had to give the game’s developers full access to their Google Accounts. This included email, calendars, and saved documents, which aren’t necessary for the game. The company has said it is fixing the problem.

Pokémon Go has also been credited with helping police officers arrest suspects. Reuters reports two players in California came across a man following women around. Authorities were called and the man was arrested for multiple offenses, including attempted murder.

Pokémon Go was initially released in the U.S., Australia, and New Zealand in early July, and has since been released in the U.K. It was developed by Nintendo, Niantic and the Pokémon Company.

Publisher: Salient News